Perceived quality, perceived risk and customer trust affecting customer loyalty of environmentally friendly electronics products
نویسندگان
چکیده
منابع مشابه
Developing and Examining a Model of Perceived Quality, Perceived Value and Perceived Risk Affecting Customer Loyalty of Environmentally-Friendly Electronic Products
Customer perception is a very important factor concerning green marketing management and is viewed as a motivational construct influencing subsequent consumer behaviour. This research uses four constructs i.e. perceived quality, perceived value, perceived risk and customer loyalty in the context of environmentally-friendly electronic products in Thailand. It employs an empirical study using the...
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Predicting software quality as perceived by a customer may allow an organization to adjust deployment to meet the quality expectations of its customers, to allocate the appropriate amount of maintenance resources, and to help direct quality improvement efforts to maximize return on investment. However, customer perceived quality may be affected not simply by the software content and the develop...
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This research has proposed a conceptual framework to investigate the effects of customers’ perceived service quality, trust, and customer satisfaction on customer loyalty. To test the conceptual framework, structural equation modeling (SEM) has been used to analyze the data collected from 304 customers of a major private telecommunication company operating in Bangladesh. The results of the stud...
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ژورنال
عنوان ژورنال: Kasetsart Journal of Social Sciences
سال: 2017
ISSN: 2452-3151
DOI: 10.1016/j.kjss.2016.08.012